The Great Con: Why Social Engineering Attacks Are the Cybercriminal’s Favourite Magic Trick

A stern magician in a tuxedo holding a wallet, playing cards, and car keys against a glowing digital lock background, symbolising social engineering in cybersecurity

Social engineering isn’t just a scam – it’s a psychological cyberattack, and your business is the target. Forget hoodie-clad hackers typing in basements. Today’s cybercriminals use persuasion, urgency, and authority to trick your team into handing over keys to the kingdom. This article breaks down how these attacks work, why your firewall won’t stop them, and how to build human defences that do. If you think your business is too smart to fall for it, you’re exactly who they’re after. Read on, because the most dangerous breach is the one that walks through your front door – invited.